A tech sales & marketing leader, a proven strategist, a retail & ecommerce expert, and a sought-after keynote speaker on technology and digital media, with 20 years’ experience building high performing teams, delivering outstanding performance, developing innovative technologies, and inspiring an industry through growth and change.
Currently leading Pinterest’s European arm, before that holding senior roles at Spotify & Meta.
Sofia is specialised in digital policy research and analysis. She currently works as a public affairs consultant at Inline Policy, providing policy analysis, monitoring and advice to clients in the tech space. She is particularly interested in online safety and digital platforms – studying at the London School of Economics (LSE) and University of Oxford, her research projects tackled online content moderation and democratisation of platform governance. She is familiar with both UK and EU regulation, having spent time in Brussels in the Media Intelligence Unit of the European Parliament.
Senior director at GoFundMe, the world’s largest fundraising platform.
Also launched two national news sites.
Rowan Wilkinson is a research associate in the Digital Society Programme, where she supports research on digital public infrastructure, the information space, tech sovereignty, and AI governance. Her expertise lies at the intersection of technology, humanitarianism, and international development.
She previously worked with the UN and international NGOs on global development, crisis response, conflict, and human rights. Her previous research explored themes such as e-cash transfers in complex emergencies, and the use of technology to counter extremism.
Group Chief Executive Officer of BCS, The Chartered Institute for IT – the professional membership body for the tech sector.
Jessica is the co-founder of CxB (Cyber Governance for Boards), a non-profit network that supports boards and non-executive directors to strengthen oversight of cyber security, and works with government to support developing cyber resilience regulation. She is also a non-executive director (Governor) at the University of Westminster.
Previously she was Vice Chair and a Founding Trustee at the UK Cyber Security Council, where she worked with government on the development of a new self-regulatory regime for the cyber security profession. She was chief executive of Pionen, a cyber security firm working with government and critical national infrastructure, and Chair of Trustees at NCT, the UK’s largest charity for parents.
As a technology strategist, she has worked extensively with government and the technology sector over decades, in recent years focusing on cyber security, digital trust and the role of tech in civil society. She has published extensive research on the application of emerging technologies in the public sector and regulated industries, and her technical advisory work directly informed the UK’s ground-breaking online safety legislation and wider regulatory regime.
Grace is an Analyst in the team at Assembly. Her portfolio includes emerging issues in digital policymaking, such as online safety, digital competition and AI, as well as work across a range of consumer protection issues in telecoms markets.
Prior to joining Assembly, Grace served as an aide in the United States Senate, leading outreach and engagement on issues including federal infrastructure investments and rural broadband. She holds a BA in Political Science from the University of Pittsburgh and a MSc in Media and Communication Governance from the London School of Economics.
Flora Coleman is a seasoned global leader in public affairs, policy, and communications, with over a decade of experience shaping regulatory and reputational outcomes for some of the world’s most prominent fintech and technology firms. Most recently Director of Global Policy and Government Relations at Klarna, she led cross-functional teams on both sides of the Atlantic, driving strategy on AI, financial services, credit, and competition policy. Her earlier tenure at Wise saw her deliver a landmark win on cross-border payments regulation in the EU and spearhead the firm’s ESG and CSR agendas.
Flora is widely recognised for her deep network and policy campaigns. She was recently named one of Europe’s top tech lobbyists by Sifted and has written on regulatory innovation in American Banker, arguing for proportionate frameworks for BNPL. She also addressed global consumer advocates on digital wallet safety at the 2023 Consumers International Summit in Nairobi.
In addition to her executive roles, Flora serves as an Ambassador for InnovateHer, a Steering Board Member of the Startup Coalition, and an Industry Panel Member for Consumers International. Her portfolio reflects a consistent commitment to responsible innovation and stakeholder collaboration.
With a track record across the UK, US, EU, and Australia, and a style that blends strategic clarity with delivery excellence, Flora brings valuable experience and perspective at the intersection of regulation, communications, and technology.
Kirsten Nelson-de Búrca is a product policy manager at Mozilla, where she leads work on ads, age verification, and AI product launches globally – shaping how emerging technologies intersect with public interest and trust. With a background spanning global tech companies, startups, and the non-profit sector, she brings a rare blend of policy insight, operational know-how, and product expertise.
Before joining Mozilla, she drove global digital policy engagement for a European scale-up, HelloFresh, and at Meta she launched trust & safety product lines and political advertising transparency tools in over 100 markets. She has also advised governments, political organisations, and civil society organisations (UN entities and EU institutions) on leveraging new technologies responsibly, and navigated the fast-moving fintech startup world from a regulatory risk perspective.
A passionate advocate for responsible innovation, Kirsten speaks about the challenges and opportunities at the intersection of technology, policy, and society – with a focus on AI governance, online integrity (especially when it comes to elections, politics and social issues), and platform accountability.