Alisha Lewis is a digital strategy specialist for the Liberal Democrats, leading work on best practice and modern campaigning approaches for HQ. They bring almost ten years of experience in digital politics, from local government to the European Parliament, with a focus on how technology shapes behaviour, beliefs, and democracy.
They hold a Master’s in AI Ethics and Society (MSt) from the University of Cambridge. Their research examined Cambridge Analytica, its role in the EU referendum, and its longer-term implications for public trust and political culture. They are currently conducting independent research into how lifestyle content on platforms like TikTok influences young women’s political socialisation — exploring the subtle ways skincare routines, fashion trends, dating advice, and online aesthetics are becoming pipelines into political worldviews.
Their wider work covers microtargeting, disinformation, social media recommender systems, and the democratic risks posed by opaque algorithmic environments. Professionally, they are focused on how politics can be done better online: cutting through political fatigue, engaging voters honestly, and helping people navigate a landscape where understanding what’s true — and who to trust — is becoming ever more difficult.