Tech Policy Expertise: Digital competition/anti-trust

  • Amy Jordan

    Amy is Director of Strategy and Delivery in the Infrastructure and Connectivity Group at Ofcom. She previously set up Ofcom’s first tech policy team and spent a number of years leading the development of Ofcom’s approach to Online Safety policy and supervision. Prior to Ofcom she spent over a decade in the UK Goverment leading a range of national security, cyber and technology issues , and two years at the World Economic Forum’s Centre for Cybersecurity.

  • Sofia Marchetti

    Sofia is specialised in digital policy research and analysis. She currently works as a public affairs consultant at Inline Policy, providing policy analysis, monitoring and advice to clients in the tech space. She is particularly interested in online safety and digital platforms – studying at the London School of Economics (LSE) and University of Oxford, her research projects tackled online content moderation and democratisation of platform governance. She is familiar with both UK and EU regulation, having spent time in Brussels in the Media Intelligence Unit of the European Parliament.

  • Oyetola Florence Idowu

    A dynamic digital transformation Tech leader, Global AI Delegate for the United Kingdom with Gafai and an advocate for responsible AI, ethics and sustainability in Tech with over 13 years of experience driving digital transformation across healthcare, government, public, private, and consulting sectors.


    I currently work with the NHS, where I lead cross-functional teams to deliver innovative digital products and process re-engineering initiatives using Agile (Scrum), Waterfall, and Lean methodologies. My expertise spans Digital Product Delivery, Business Intelligence, Data Analytics, Process Improvement, and Responsible AI. An award-winning researcher and co-author in AI Automation Framework, sustainability, Embedding ethics into AI collaboration, and healthcare technology.


    I am a mentor and an Early Career Advocate with the British Computer Society (BCS), showcasing my passion for empowering the next generation of tech professionals. I also mentor young professionals with the Association for black and minority Engineers (AFBE)UK, and MSc Big Data Analytics students at the University of Derby during the MSc enrichment week, guiding and empowering the next generation of tech professionals.


    I am an active member of the Institute of Engineering and Technology (MIET), a Professional member of the British Computer Society (BCS), a Corporate member of the Nigerian Society of Engineers (MNSE), Registered Engineer with council of Regulation of Engineering in Nigeria (COREN) and the Internet Society UK, cementing my reputation as a respected leader in the global tech ecosystem.

  • Grace Nelson

    Grace is an Analyst in the team at Assembly. Her portfolio includes emerging issues in digital policymaking, such as online safety, digital competition and AI, as well as work across a range of consumer protection issues in telecoms markets.

    Prior to joining Assembly, Grace served as an aide in the United States Senate, leading outreach and engagement on issues including federal infrastructure investments and rural broadband. She holds a BA in Political Science from the University of Pittsburgh and a MSc in Media and Communication Governance from the London School of Economics.

  • Flora Coleman

    Flora Coleman is a seasoned global leader in public affairs, policy, and communications, with over a decade of experience shaping regulatory and reputational outcomes for some of the world’s most prominent fintech and technology firms. Most recently Director of Global Policy and Government Relations at Klarna, she led cross-functional teams on both sides of the Atlantic, driving strategy on AI, financial services, credit, and competition policy. Her earlier tenure at Wise saw her deliver a landmark win on cross-border payments regulation in the EU and spearhead the firm’s ESG and CSR agendas.
    Flora is widely recognised for her deep network and policy campaigns. She was recently named one of Europe’s top tech lobbyists by Sifted and has written on regulatory innovation in American Banker, arguing for proportionate frameworks for BNPL. She also addressed global consumer advocates on digital wallet safety at the 2023 Consumers International Summit in Nairobi.
    In addition to her executive roles, Flora serves as an Ambassador for InnovateHer, a Steering Board Member of the Startup Coalition, and an Industry Panel Member for Consumers International. Her portfolio reflects a consistent commitment to responsible innovation and stakeholder collaboration.
    With a track record across the UK, US, EU, and Australia, and a style that blends strategic clarity with delivery excellence, Flora brings valuable experience and perspective at the intersection of regulation, communications, and technology.

  • Kirsten Nelson-de Búrca

    Kirsten Nelson-de Búrca is a product policy manager at Mozilla, where she leads work on ads, age verification, and AI product launches globally – shaping how emerging technologies intersect with public interest and trust. With a background spanning global tech companies, startups, and the non-profit sector, she brings a rare blend of policy insight, operational know-how, and product expertise.

    Before joining Mozilla, she drove global digital policy engagement for a European scale-up, HelloFresh, and at Meta she launched trust & safety product lines and political advertising transparency tools in over 100 markets. She has also advised governments, political organisations, and civil society organisations (UN entities and EU institutions) on leveraging new technologies responsibly, and navigated the fast-moving fintech startup world from a regulatory risk perspective.

    A passionate advocate for responsible innovation, Kirsten speaks about the challenges and opportunities at the intersection of technology, policy, and society – with a focus on AI governance, online integrity (especially when it comes to elections, politics and social issues), and platform accountability.

  • Verity Freeman

    Verity Freeman is an Associate in Global Counsel’s tech, media and telecoms (TMT) team. She works with clients to help shape their policy and engagement strategy across a range of issues including AI, digital competition, digital economy, online safety and public sector digitisation.

    She previously worked for political intelligence company DeHavilland where she focused on culture, media and sport policy.

  • Shruti Kakade

    Shruti Kakade is an Master of Data Science student at the Hertie School. Having a background in Computer engineering, she is interested in AI Ethics, Digital Governance, Responsible AI & related regulations.

  • Sabrina Steele

    I am passionate about navigating and influencing digital policy as I think it offers an interesting mix of existing and new policies. For example, I enjoy how it offers the opportunity to build evidence and create novel solutions or apply existing legislation/regulations where they work in a similar sector.

    I currently work as a senior associate at Inline Policy, providing policy and regulatory analysis and political strategy for innovative tech businesses across the tech sector. I previously worked at the ICO where I led on data protection and generative AI, engaging with and influencing some of the largest tech firms. Prior to this, I worked at DSIT on various digital related policy areas including the Digital Markets, Competition and Consumer Bill.

  • Pollyanna Tassell

    I have spent the last 5 years leading the legal functions in high growth scaling two-sided marketplaces, specifically Checkatrade and Carwow, both of whom exist to make it easier to make high value transactions (new roofs, new cars) in industries which traditionally carry low levels of trust. I have a passionate interest in using tech to enable a better consumer experience.

    I also lobbied for the DMCCA to be passed from a digital markets perspective, to ensure that the markets start-up and scale-up companies found themselves in were fair and enabled innovation.

    As an in-house lawyer, my job previously revolved around contract reviews, but now the regulatory landscape is rapidly changing, with new regulations around Consumer Protection, AI, Data, Digital Markets etc, my role now is to keep my business in front of those changes and make they are implemented for the benefit of the company I work for and the businesses and consumers we serve. As a result, I have have been happily thrust into the world of policy, so I can capitalise on the opportunities provided by being in the right conversations at the right time.