Lu Jackson is the founder of Craic™, the global operating system for comedy and leader in comedy industry technologies, including Craic CRM and Craic Health, the pioneering Comedy-on-Prescription® platform. She is also the founder and chair of CRAFT, the newly established national comedy council and first policy-driven organisation of its kind for comedy.

A digital media and tech innovator with over two decades in createch, Lu previously co-founded VidZone, the world’s first online and mobile music streaming subscription service and the first independent digital music distributor globally.

Now driving a cultural shift in comedy, her mission is to position it as both entertainment and a force for social impact and wellbeing.