Kelli is co-founder and CEO of xigxag, an innovative audiobook challenger platform based in Cornwall. xigxag is driving first-ever innovation in the audiobook market, building an exciting alternative to big tech and making books more accessible, engaging and sustainable.

She also sits on the Board of the Cumberland Building Society, a leading community bank in the northwest of England / south of Scotland. Before xigxag, she was COO at sustainable print-tech startup Gelato, President of the International Business of Deluxe digital media and Group Strategy Director at Whitbread.

Kelli is a US/UK dual national, calling the UK home for nearly 20 years.