Dr Nikki Soo is Safety and Digital Well-being Public Policy Lead in TikTok’s EU Public Policy Team. She leads and engages in a wide range of industry safety issues such as including mis/disinformation, hateful behaviour and digital well-being. Prior to joining TikTok, Nikki worked in academia for over 10 years, specialising in the effects of digital technology on society, media and culture. Her work has previously been published in The British Journal of Politics and International Relations, Journalism Studies, as well as The Conversation and The Independent.